ACE Singapore wanted to highlight the work that they did in service to Singaporeans through a simple corporate video.
02 — Creative process
My team and I convinced ACE to create a powerful brand film instead, one that not only showcased the work that they do but also resonated with the viewers on an emotional level.
Copy Lead: Cameron Ng, Art Lead: Phan Khoi, Production Lead: Will Kisby, Art Director: Sunny Meng, Vivien Tan
This brand video opened the door to several additional workstreams with ACE across social, digital and video.