01 — Project details
We were tasked by Johnson & Johnson Vision to draw public attention to the issue of childhood myopia in China and raise funds to bring more early vision screenings to children in need.
02 — Creative process
Beyond just creating a viral brand film to bring greater awareness to this plight, my team and I also developed a series of children's books that were given to schools and libraries in China.
Executive Creative Director: Aaron Phua, Copy Lead: Cameron Ng, Art Director: Eslyn Heng, Rong Yi, Lam Weihao, Ken Kaneko