To reignite public interest in the Changi Chapel Museum and Reflections at Bukit Chandu, we were tasked to create social campaigns for each of the museums.
02 — Creative process
Instead of creating typical social assets, my team and I came up with the idea to develop different sets of interactive social campaign ideas and executions for each of the museums that targeted certain highlight moments within the calendar year.
Creative Lead: Cameron Ng, Art Director & Project Lead: Vivien Tan, Copywriter: Azfryna